Digital Marketing for Lawyers.
JPB has recently expanded our services to include Legal Marketing.
We advise our legal clients on several digital marketing strategies. The best digital marketing strategies for legal practices include: PPC advertising, content creation, search engine optimization, local SEO, organic search, backlink creation, and social media management.
JPB creates an initial assessment of each clients’ goals to determine a customized plan best suited for their respective law firm. Our legal marketing team will then arrange a course of action to reach your marketing goals.
What is Legal Marketing?
Legal marketing is the practice of helping law firms to increase their number of contacts, increase the amount of potential leads, and ultimately increase their revenue. Our business consulting team are experts at helping guide your marketing efforts to gain client referrals through a variety of innovative and customized strategies.
Search Engine Optimization for Lawyers.
SEO for lawyers is the practice of optimizing your online content to make yourself more visible to people searching organically online for attorneys. By using specific techniques and methods, you can increase the visibility of your website. You can become more visible in search engine results, local maps, directories, and a number of other platforms. Your successes can be measured by the amount of organic visitors that come to your website.
What is Attorney SEO?
Attorney Search Engine Optimization includes different tactics that will bring more organic visitors to a firm’s website by increasing their ranking in search engines. Firms that are found on the first page of Google will see a significant boost in traffic compared to those on subsequent pages.
For those people that are searching for law firms, Google is, by far, their first stop. Other methods of recommendation such as word of mouth and social media play a role, but online searches are dominant in the research area.
Search Engine Optimization has multiple benefits. High quality content is one of the most important aspects of utilizing SEO. This content must be targeted to address the needs of your visitors. Not only will original content increase your webpage’s rank in search engine results, it will also lead to an increase in link building. With our professional writing team, we will help to create original content and maximize your overall marketing strategy.
Backlink Creation.
Law firm link building is an important practice in today’s SEO. Websites that draw organic visitors are most often the ones that have the highest quality content and the best links. Two of the top factors in Google’s algorithm are content and links. If you are spending your resources on content alone, you may be spinning your wheels in a competitive landscape such as legal SEO.
Backlinks are one of the strongest ways to provide authority for your legal website. Both the amount of backlinks that your website has and the quality of the links themselves are important. For example, a link from a large news site or university will hold more value than links from a local butcher shop. Quality and quantity of backlinks are essential in the SEO process. The more authority your site has, the higher it will rank in the search engines.
Paid Search for Lawyers.
Facebook Targeting for Attorneys.
A Facebook ad campaign will work in conjunction with your other marketing avenues such as your website, Google PPC campaign, SEO, Local SEO, and your Backlink Creation. You will need to begin with a Facebook page that will be attractive to potential clients and will draw interest to your firm. Using this Facebook page will allow you to demonstrate:
- Legal content such as posts and videos that your firm has created.
- List events that will be coming.
- Demonstrate reliability and credibility from your results.
- Interact with your target audience with questions and ideas.
- Use Facebook messenger service to communicate.
- Community building.
Google Ads for Attorneys.
One of the best tools you can utilize in order to draw traffic into your website is via original content. This content will increase exposure to your practice in addition to ranking your website higher on Google Search Engine. Google Ads are an additional tool your practice can pair with original content. Implementation of Google Ads will allow your web page to be listed near the top of the Google search results when consumers are searching for something relevant to your legal practice.
Judy and her team are terrific.
"Our multi-specialty clinic in general and I in particular have been working with Judy Beller and the JPB team for several years. Judy and her team are terrific and have coordinated several instructional meetings as well as educational and social events. This has broadened our exposure to key sectors of the market through her contacts. I highly recommend Judy and her team at JPB. Always professional, organized, thoughtful, and committed to what you want to do."
Dr. Steven Mather
DuPage Medical Group Spine Center
Her experience, network, and results speak for themselves.
"Judy and JPB Marketing have been a tremendous asset for my practice. I met Judy when I first started practice almost six years ago and have maintained her help since. Her experience, network, and results speak for themselves. I highly recommend Judy and her entire JPB Marketing to any health care professional looking to build their practice."
Dr. Ronak Patel
Hinsdale Orthopedics
She is held in high regard by all.
"Judy Beller has been an outstanding resource for our orthopaedic spine practice. She has extensive knowledge and insight in the Worker’s Compensation and personal injury arenas. She has helped our practice tremendously with introductions and outreach events. We have presented to lawyers, nurse case managers, adjustors, and therapists. She is able to seamlessly organize the events, and it is clear from the attendance and feedback, she is held in high regard by all."
Dr. Christopher Bergin
The Spine Center, Park Ridge IL
Their innovative approaches to medical marketing helps us to stand apart from the competition.
"I have worked with Judy and her team at JPB Medical Marketing on various projects and events over the last few years and could not be more impressed with the results. Judy and her team have delivered impressive marketing events which helped us grow as a practice. They are very easy to work with and have an admirable work ethic and incredible drive. Their innovative approaches to medical marketing helps us to stand apart from the competition. I would highly recommend JPB Medical Marketing without hesitation."
Dr. David Garras
Midwest Orthopedic Consultants, Orland Park IL
Judy and JPB are a great resource for anyone looking to enhance their practice.
"I have had the pleasure of working with Judy and JPB for approximately 10 years. Judy has produced educational seminars with top notch doctors in various fields, providing access to physicians that my firm and I might not meet otherwise. I have also used Judy personally for marketing events, and we have had great success in reaching out to the audiences that we targeted.
Judy is very professional, always timely and her and her team deliver on expectations, and then exceed them. Judy and JPB are a great resource for anyone looking to enhance their practice, obtain further education, or obtain access to a demographic that you might not have traditional access points. I highly recommend her and her team."
Jason M. Whiteside
Whiteside & Goldberg, Ltd.
I learned of her dedication to detail and working with good people.
"I have had the good fortune to meet and work with Judy. It has been years now and during that time I learned of her dedication to detail and working with good people, especially medical providers. I look forward to working with her in her new venture as it will only assist my clients who need quality medical care and provide credibility."
Joseph A. Vitell
Vitell & Spitz, Ltd.
They have been an additional resource for myself and the firm.
"We have utilized Judy Beller and the JPB team for several years. They have been an additional resource for myself and the firm. JPB has provided us with recommendations on expert credentialed physicians specific to workers compensation including but not limited to Orthopedics. In addition, JBP has organized numerous lunch & learn on site education programs for the attorneys at Brady, Connolly & Masuda. I appreciate her professionalism and sense of integrity."
John P. Connolly, Esq.
Brady, Connolly & Masuda, P.C.
I wholeheartedly recommend Judy and her team.
"I have known and worked with Judy and the JPB team for nearly a decade. I have always found them to be a great partner given their depth of experience, professionalism and contacts in the industry. I have and will continue to look to them for future events and successful endeavors in the years to come. I wholeheartedly recommend Judy and her team."
Justin T. Nestor
Kopka Pinkus Dolin
Nobody else has her ability to weave the interests medical providers and attorneys together.
"I have known Judy and her team for years and have attended several of her events. Nobody else has her ability to weave the interests medical providers and attorneys together. She manages to tailor her events for professional development in an environment that is more social than other formal meet and greets, making it something that we as attendees look forward to. I strongly recommend JPB for your next marketing event."
Parag Bhosale
Gardi & Haught, Ltd.
Judy has also been an excellent partner in presenting educational content to a wide variety of stakeholders.
"I have worked closely with Judy for about 10 years. She is a very valuable resource to me and my colleagues for providing quick recommendations regarding very qualified medical experts. She is very responsive and attuned to the concept of customer service.
Judy has also been an excellent partner in presenting educational content to a wide variety of stakeholders. Her presentations are always interesting and well attended, and also fun and interactive. Judy is a consummate professional with whom I very much enjoy working with."
Rich Lenkov
Bryce Downey & Lenkov LLC
I look forward to more years of progress and success with her.
"Judy came into my life during a chance meeting. We hit it off immediately. Since then she has dealt with the daunting task of dealing with a practice of Orthopaedic surgeons. Judy has shown herself to not only be diligent and reliable, but personable, lots of fun to work with. Judy comes with a plan of attack, which is executed with her charismatic style. Although we have not worked together for long, already I have seen the results. I look forward to more years of progress and success with her."
Marc Breslow, MD
Illinois Bone & Joint Institute