Digital Marketing for Physicians.
JPB has worked with hundreds of private medical practices in the Chicagoland area for over 25 years.
There are numerous digital marketing platforms in which we can consult the practice on. The best marketing strategies are inclusive of but not limited to: advertising, content creation, SEO optimization, local SEO, organic search, social media management, and practice rebranding. JPB will make an assessment of each clients’ goals to determine a customized plan best suited for their respective medical practices.
The JPB Process.
We begin by identifying your medical practices’ priorities, goals, and expectations. This is done by conducting a complete analysis of your current and previous models. From there, our team reviews which strategies worked effectively for your practice and which ones may need adjustments or elimination. We use the data collected to determine where the focus should be placed and which approach to undertake when working to achieve your company’s goals. Once we have a clear understanding of the direction of your practice and its individual strengths, we use a customized approach to provide solutions. Listed to the right are a few examples of developing a successful medical marketing strategy.
Practice Building Approach.
Lead Generation Process.
Implementation of Referral Tracking Systems.
Patient Satisfaction Surveys.
Website Content.
Website content is extremely valuable; original quality content will drive up your search engine result page, ranking higher amongst your competitors. This will allow for potential clients to find your practice more easily when searching online. With our professional writing team, we will help curate original content and maximize your overall marketing strategy.
Landing Pages.
After securing your SEO and obtaining content, the next steps involve the creation of an effective landing page. A landing page is a web page that consumers will be directed to when they click on your link from the Google search results. In order to be the most effective, a landing page should be both informative and aesthetically pleasing to yield the best results. A landing page will have the information that the visitor expects to find and will direct them on what they need to do next. JPB has created hundreds of landing pages for a variety of medical practices and can assist with the development of new landing pages customized to your practice.
What is Healthcare Marketing?
Healthcare marketing is the practice of helping healthcare systems and medical groups to raise their number of contacts, increase their number of patients, and ultimately increase their revenue. Our business consulting team are experts at helping guide your marketing efforts to gain patient referrals, through a variety of innovative, customized strategies.
Top Digital Marketing Components for Physicians.
Local SEO.
Local SEO will allow for you to be found on Google Maps and appear higher in search results. In order for any medical practice to be found, they must have completed local SEO.
Consumers are relying on Google to provide them with search results on medical practices located closest to their geographic proximity. JPB will implement a plan to enhance your practice with local SEO, increasing visibility and driving traffic to your website.
Google Ads.
One of the best tools you can utilize in order to draw traffic into your website is via original content. This content will increase exposure to your practice in addition to ranking your website higher on Google Search Engine. Google Ads are an additional tool your practice can pair with original content. Implementation of Google Ads will allow your web page to be listed near the top of the Google search results when consumers are searching for something relevant to your medical practice.
Backlink Creation.
Backlinks are one of the strongest ways to provide authority for your website. Both the amount of backlinks that your website has and the quality of the links themselves are important. For example, a link from a large news site or university will hold more value than links from Joe's butcher shop and haircuts down the street. Quality and quantity of backlinks are essential in the SEO process. The more authority your site has, the higher it will rank in the search engines.
Medical Education Programs.
Develop and Organize Medical Education Programs
JPB has developed medical education programs for a number of years. We have organized over 500 continuing education programs with an average retention of 98%. These programs are a great way for us to help your practice grow and expand. We are able to network your practice amongst hundreds of others to find perfect matches and avenues for growth.
We are able to plan and execute on all of the details and insure that these programs go off flawlessly. These programs host all types of professionals within the industry for a single event. JPB offers a variety of accredited programs. For additional details, contact us.
Marketing Consulting
JPB has been working in the medical marketing field for decades and has become one of the most respected business consulting firms in the Chicagoland area. Our niche is within the medical marketing arena, with an emphasis on Orthopaedics, Neurosurgery, Pain Management, Physical Therapy, and Chiropractics. Our business consultants use a multi-tiered approach when addressing the needs of our clients. Growing your practice is our number one goal and we have executed this successfully for a great number of our clients. We have a proven track record. Our customized, hands-on approach has increased practice growth by 20% for over 200 physicians within a 3-5 year timeframe. We have a unique niche in the workman's compensation arena as well as the personal injury arena. JPB has a vast network that spans across the insurance, TPA (third party administrator), legal, medical, and employer industry.
Our business consulting team has a unique understanding of these specialties and works diligently with the practices to achieve the best results possible.
Business Development
JPB has worked with hundreds of practices and spent countless hours supporting medical practices. Our clients work with us on average 3-5 years, which is 225% longer than the average for medical practices. They do so because we are Results Driven.
Medical Practice Liaison
A service that we have found to be most effective has been to represent the medical practice in the capacity of a medical liaison. Our business development management team will support your practice by navigating the complexities of the referral process. We will make appropriate recommendations on business and industry trends and identify how your practice can apply them for both your referral sources and revenue stream. By having a better understanding of industry movement, you can take advantage of newer technologies and data that can help your practice become even more successful.
Consistently acquiring new referral sources is necessary for growth. JPB can help your practice become more successful in this. We have worked with hundreds of medical professionals in the Chicagoland area for 25 years. We have the experience to help you find a new referral source.
We will search out and find new areas of business for your practice. New patient acquisition is one of our strengths and we can help your practice grow.
Judy and her team are terrific.
"Our multi-specialty clinic in general and I in particular have been working with Judy Beller and the JPB team for several years. Judy and her team are terrific and have coordinated several instructional meetings as well as educational and social events. This has broadened our exposure to key sectors of the market through her contacts. I highly recommend Judy and her team at JPB. Always professional, organized, thoughtful, and committed to what you want to do."
Dr. Steven Mather
DuPage Medical Group Spine Center
Her experience, network, and results speak for themselves.
"Judy and JPB Marketing have been a tremendous asset for my practice. I met Judy when I first started practice almost six years ago and have maintained her help since. Her experience, network, and results speak for themselves. I highly recommend Judy and her entire JPB Marketing to any health care professional looking to build their practice."
Dr. Ronak Patel
Hinsdale Orthopedics
She is held in high regard by all.
"Judy Beller has been an outstanding resource for our orthopaedic spine practice. She has extensive knowledge and insight in the Worker’s Compensation and personal injury arenas. She has helped our practice tremendously with introductions and outreach events. We have presented to lawyers, nurse case managers, adjustors, and therapists. She is able to seamlessly organize the events, and it is clear from the attendance and feedback, she is held in high regard by all."
Dr. Christopher Bergin
The Spine Center, Park Ridge IL
Their innovative approaches to medical marketing helps us to stand apart from the competition.
"I have worked with Judy and her team at JPB Medical Marketing on various projects and events over the last few years and could not be more impressed with the results. Judy and her team have delivered impressive marketing events which helped us grow as a practice. They are very easy to work with and have an admirable work ethic and incredible drive. Their innovative approaches to medical marketing helps us to stand apart from the competition. I would highly recommend JPB Medical Marketing without hesitation."
Dr. David Garras
Midwest Orthopedic Consultants, Orland Park IL
Judy and JPB are a great resource for anyone looking to enhance their practice.
"I have had the pleasure of working with Judy and JPB for approximately 10 years. Judy has produced educational seminars with top notch doctors in various fields, providing access to physicians that my firm and I might not meet otherwise. I have also used Judy personally for marketing events, and we have had great success in reaching out to the audiences that we targeted.
Judy is very professional, always timely and her and her team deliver on expectations, and then exceed them. Judy and JPB are a great resource for anyone looking to enhance their practice, obtain further education, or obtain access to a demographic that you might not have traditional access points. I highly recommend her and her team."
Jason M. Whiteside
Whiteside & Goldberg, Ltd.
I learned of her dedication to detail and working with good people.
"I have had the good fortune to meet and work with Judy. It has been years now and during that time I learned of her dedication to detail and working with good people, especially medical providers. I look forward to working with her in her new venture as it will only assist my clients who need quality medical care and provide credibility."
Joseph A. Vitell
Vitell & Spitz, Ltd.
They have been an additional resource for myself and the firm.
"We have utilized Judy Beller and the JPB team for several years. They have been an additional resource for myself and the firm. JPB has provided us with recommendations on expert credentialed physicians specific to workers compensation including but not limited to Orthopedics. In addition, JBP has organized numerous lunch & learn on site education programs for the attorneys at Brady, Connolly & Masuda. I appreciate her professionalism and sense of integrity."
John P. Connolly, Esq.
Brady, Connolly & Masuda, P.C.
I wholeheartedly recommend Judy and her team.
"I have known and worked with Judy and the JPB team for nearly a decade. I have always found them to be a great partner given their depth of experience, professionalism and contacts in the industry. I have and will continue to look to them for future events and successful endeavors in the years to come. I wholeheartedly recommend Judy and her team."
Justin T. Nestor
Kopka Pinkus Dolin
Nobody else has her ability to weave the interests medical providers and attorneys together.
"I have known Judy and her team for years and have attended several of her events. Nobody else has her ability to weave the interests medical providers and attorneys together. She manages to tailor her events for professional development in an environment that is more social than other formal meet and greets, making it something that we as attendees look forward to. I strongly recommend JPB for your next marketing event."
Parag Bhosale
Gardi & Haught, Ltd.
Judy has also been an excellent partner in presenting educational content to a wide variety of stakeholders.
"I have worked closely with Judy for about 10 years. She is a very valuable resource to me and my colleagues for providing quick recommendations regarding very qualified medical experts. She is very responsive and attuned to the concept of customer service.
Judy has also been an excellent partner in presenting educational content to a wide variety of stakeholders. Her presentations are always interesting and well attended, and also fun and interactive. Judy is a consummate professional with whom I very much enjoy working with."
Rich Lenkov
Bryce Downey & Lenkov LLC
I look forward to more years of progress and success with her.
"Judy came into my life during a chance meeting. We hit it off immediately. Since then she has dealt with the daunting task of dealing with a practice of Orthopaedic surgeons. Judy has shown herself to not only be diligent and reliable, but personable, lots of fun to work with. Judy comes with a plan of attack, which is executed with her charismatic style. Although we have not worked together for long, already I have seen the results. I look forward to more years of progress and success with her."
Marc Breslow, MD
Illinois Bone & Joint Institute