Marketing Consulting.
It all starts with an initial consultation.
JPB has been working in the marketing field for decades and has become one of the most respected business consulting firms in the Chicagoland area. We specialize in technical industries like Legal and Medical. Our consultant team uses a multi-tiered approach when addressing the needs of our clients.
Growing your business is our number one goal and we have executed this successfully for a great number of our clients. We have a customized proven track record that has helped over 200 businesses increase leads and ROI, while creating new marketing opportunities.
The JPB Process.
JPB begins by identifying your business’ priorities, goals, and expectations.
Our complete analysis of your business model looks at internal practices and online practices. Our team reviews which strategies worked effectively for you in the past and what future capabilities we can assist with in digital marketing, consulting or event planning.
Our first steps are always learning about how your business works and what opportunities we have to increase appointments, lead and sales. We like to begin our focus with 4 key categories of your business:
Consultation + Website Analysis.
Search Engine Optimization Opportunities.
Local Presence.
Digital Advertising Options.
Website Content Creation.
After conducting our preliminary analysis, we identify issues in your site structure, On Page SEO, External and Internal Links, and how we can make your website more efficient.
Our team builds websites in every language and can recommend multiple solutions, therefore customizing to each individual customer's needs.
Many businesses are satisfied with their current websites, but may lack appropriate original content. Our team has been creating content for over a decade. JPB can make the necessary improvements on your search engine optimization to increase conversions and leads.
Landing Pages.
After securing your SEO and obtaining content, the next step involves creating effective landing pages. JPB will create landing pages that rank organically, therefore, converting to increased form fills, leads and phone calls. In order to be most effective, landing pages should be informative, aesthetically pleasing, and user-friendly. Landing pages should have the information that visitors expect to find, and will direct them on what they need to do next. JPB has created hundreds of optimized landing pages for a variety of businesses and can assist with the development of new landing pages that enables more opportunities for your business.
What is Digital Marketing?
Digital Marketing is the process of promoting and selling products and services leveraging online media tactics, and its capabilities increase every day. We specialize in transitioning clients into comprehensive digital programs.
JPB has worked with hundreds of businesses in the Chicagoland area for over 25 years. There are numerous digital marketing platforms in which we can consult and manage for you. We start with a thorough examination of your website, competition, and business, while delivering multi-tiered solutions that help to obtain new business for every category.
Top Digital Marketing Components for Your Business.
Search Engine Optimization.
SEO stands for search engine optimization, and is the process of optimizing your website to get organic, unpaid, traffic from the search engines like Google, Yahoo and Bing.
Search engines crawl your website and display content based on value perceived by the search engines. Everybody can benefit from search engine optimization, and the results are more traffic plus increased leads and conversions.
Local SEO.
Local SEO allows you to be found on Google Maps and appear higher in search results. In order for any business to be found, users must complete local searches.
Consumers rely on Google and other search engines to provide them with business search results located closest to their geographic proximity. JPB will implement a plan to enhance your location/s in local search with local SEO, increasing visibility and driving traffic to your website.
Backlink Creation.
Backlinks are one of the strongest ways to provide authority for your website. Both the amount of backlinks that your website has and the quality of the links themselves are important. For example, a link from a large news site or university will hold more value than links from Joe's butcher shop and haircuts down the street. Quality and quantity of backlinks are essential in the SEO process. The more authority your site has, the higher it will rank in the search engines.
Google Ads.
One of the best tools you can utilize in order to draw traffic into your website is via original content. This content will increase exposure to your practice in addition to ranking your website higher on Google Search Engine. Google Ads or paid search are additional tools your business can pair with original content. Implementation of Google Ads will allow links to your website pages to be listed near the top of the Google search results when consumers are searching for something relevant to your medical practice.
Judy and her team are terrific.
"Our multi-specialty clinic in general and I in particular have been working with Judy Beller and the JPB team for several years. Judy and her team are terrific and have coordinated several instructional meetings as well as educational and social events. This has broadened our exposure to key sectors of the market through her contacts. I highly recommend Judy and her team at JPB. Always professional, organized, thoughtful, and committed to what you want to do."
Dr. Steven Mather
DuPage Medical Group Spine Center
Her experience, network, and results speak for themselves.
"Judy and JPB Marketing have been a tremendous asset for my practice. I met Judy when I first started practice almost six years ago and have maintained her help since. Her experience, network, and results speak for themselves. I highly recommend Judy and her entire JPB Marketing to any health care professional looking to build their practice."
Dr. Ronak Patel
Hinsdale Orthopedics
She is held in high regard by all.
"Judy Beller has been an outstanding resource for our orthopaedic spine practice. She has extensive knowledge and insight in the Worker’s Compensation and personal injury arenas. She has helped our practice tremendously with introductions and outreach events. We have presented to lawyers, nurse case managers, adjustors, and therapists. She is able to seamlessly organize the events, and it is clear from the attendance and feedback, she is held in high regard by all."
Dr. Christopher Bergin
The Spine Center, Park Ridge IL
Their innovative approaches to medical marketing helps us to stand apart from the competition.
"I have worked with Judy and her team at JPB Medical Marketing on various projects and events over the last few years and could not be more impressed with the results. Judy and her team have delivered impressive marketing events which helped us grow as a practice. They are very easy to work with and have an admirable work ethic and incredible drive. Their innovative approaches to medical marketing helps us to stand apart from the competition. I would highly recommend JPB Medical Marketing without hesitation."
Dr. David Garras
Midwest Orthopedic Consultants, Orland Park IL
Judy and JPB are a great resource for anyone looking to enhance their practice.
"I have had the pleasure of working with Judy and JPB for approximately 10 years. Judy has produced educational seminars with top notch doctors in various fields, providing access to physicians that my firm and I might not meet otherwise. I have also used Judy personally for marketing events, and we have had great success in reaching out to the audiences that we targeted.
Judy is very professional, always timely and her and her team deliver on expectations, and then exceed them. Judy and JPB are a great resource for anyone looking to enhance their practice, obtain further education, or obtain access to a demographic that you might not have traditional access points. I highly recommend her and her team."
Jason M. Whiteside
Whiteside & Goldberg, Ltd.
I learned of her dedication to detail and working with good people.
"I have had the good fortune to meet and work with Judy. It has been years now and during that time I learned of her dedication to detail and working with good people, especially medical providers. I look forward to working with her in her new venture as it will only assist my clients who need quality medical care and provide credibility."
Joseph A. Vitell
Vitell & Spitz, Ltd.
They have been an additional resource for myself and the firm.
"We have utilized Judy Beller and the JPB team for several years. They have been an additional resource for myself and the firm. JPB has provided us with recommendations on expert credentialed physicians specific to workers compensation including but not limited to Orthopedics. In addition, JBP has organized numerous lunch & learn on site education programs for the attorneys at Brady, Connolly & Masuda. I appreciate her professionalism and sense of integrity."
John P. Connolly, Esq.
Brady, Connolly & Masuda, P.C.
I wholeheartedly recommend Judy and her team.
"I have known and worked with Judy and the JPB team for nearly a decade. I have always found them to be a great partner given their depth of experience, professionalism and contacts in the industry. I have and will continue to look to them for future events and successful endeavors in the years to come. I wholeheartedly recommend Judy and her team."
Justin T. Nestor
Kopka Pinkus Dolin
Nobody else has her ability to weave the interests medical providers and attorneys together.
"I have known Judy and her team for years and have attended several of her events. Nobody else has her ability to weave the interests medical providers and attorneys together. She manages to tailor her events for professional development in an environment that is more social than other formal meet and greets, making it something that we as attendees look forward to. I strongly recommend JPB for your next marketing event."
Parag Bhosale
Gardi & Haught, Ltd.
Judy has also been an excellent partner in presenting educational content to a wide variety of stakeholders.
"I have worked closely with Judy for about 10 years. She is a very valuable resource to me and my colleagues for providing quick recommendations regarding very qualified medical experts. She is very responsive and attuned to the concept of customer service.
Judy has also been an excellent partner in presenting educational content to a wide variety of stakeholders. Her presentations are always interesting and well attended, and also fun and interactive. Judy is a consummate professional with whom I very much enjoy working with."
Rich Lenkov
Bryce Downey & Lenkov LLC
I look forward to more years of progress and success with her.
"Judy came into my life during a chance meeting. We hit it off immediately. Since then she has dealt with the daunting task of dealing with a practice of Orthopaedic surgeons. Judy has shown herself to not only be diligent and reliable, but personable, lots of fun to work with. Judy comes with a plan of attack, which is executed with her charismatic style. Although we have not worked together for long, already I have seen the results. I look forward to more years of progress and success with her."
Marc Breslow, MD
Illinois Bone & Joint Institute