Marketing Consulting.

It all starts with an initial consultation.

JPB has been working in the marketing field for decades and has become one of the most respected business consulting firms in the Chicagoland area. We specialize in technical industries like Legal and Medical. Our consultant team uses a multi-tiered approach when addressing the needs of our clients.

Growing your business is our number one goal and we have executed this successfully for a great number of our clients. We have a customized proven track record that has helped over 200 businesses increase leads and ROI, while creating new marketing opportunities.

The JPB Process.

JPB begins by identifying your business’ priorities, goals, and expectations.

Our complete analysis of your business model looks at internal practices and online practices. Our team reviews which strategies worked effectively for you in the past and what future capabilities we can assist with in digital marketing, consulting or event planning.

Our first steps are always learning about how your business works and what opportunities we have to increase appointments, lead and sales. We like to begin our focus with 4 key categories of your business:

Consultation + Website Analysis.

Search Engine Optimization Opportunities.

Local Presence.

Digital Advertising Options.

Website Content Creation.

After conducting our preliminary analysis, we identify issues in your site structure, On Page SEO, External and Internal Links, and how we can make your website more efficient.

Our team builds websites in every language and can recommend multiple solutions, therefore customizing to each individual customer's needs.

Many businesses are satisfied with their current websites, but may lack appropriate original content. Our team has been creating content for over a decade. JPB can make the necessary improvements on your search engine optimization to increase conversions and leads.

Landing Pages.

After securing your SEO and obtaining content, the next step involves creating effective landing pages. JPB will create landing pages that rank organically, therefore, converting to increased form fills, leads and phone calls. In order to be most effective, landing pages should be informative, aesthetically pleasing, and user-friendly. Landing pages should have the information that visitors expect to find, and will direct them on what they need to do next. JPB has created hundreds of optimized landing pages for a variety of businesses and can assist with the development of new landing pages that enables more opportunities for your business.

What is Digital Marketing?

Digital Marketing is the process of promoting and selling products and services leveraging online media tactics, and its capabilities increase every day. We specialize in transitioning clients into comprehensive digital programs.

JPB has worked with hundreds of businesses in the Chicagoland area for over 25 years. There are numerous digital marketing platforms in which we can consult and manage for you. We start with a thorough examination of your website, competition, and business, while delivering multi-tiered solutions that help to obtain new business for every category.

Top Digital Marketing Components for Your Business.

Search Engine Optimization.

SEO stands for search engine optimization, and is the process of optimizing your website to get organic, unpaid, traffic from the search engines like Google, Yahoo and Bing.

Search engines crawl your website and display content based on value perceived by the search engines. Everybody can benefit from search engine optimization, and the results are more traffic plus increased leads and conversions.

Local SEO.

Local SEO allows you to be found on Google Maps and appear higher in search results. In order for any business to be found, users must complete local searches.

Consumers rely on Google and other search engines to provide them with business search results located closest to their geographic proximity. JPB will implement a plan to enhance your location/s in local search with local SEO, increasing visibility and driving traffic to your website.

Backlink Creation.

Backlinks are one of the strongest ways to provide authority for your website. Both the amount of backlinks that your website has and the quality of the links themselves are important. For example, a link from a large news site or university will hold more value than links from Joe's butcher shop and haircuts down the street. Quality and quantity of backlinks are essential in the SEO process. The more authority your site has, the higher it will rank in the search engines.

Google Ads.

One of the best tools you can utilize in order to draw traffic into your website is via original content. This content will increase exposure to your practice in addition to ranking your website higher on Google Search Engine. Google Ads or paid search are additional tools your business can pair with original content. Implementation of Google Ads will allow links to your website pages to be listed near the top of the Google search results when consumers are searching for something relevant to your medical practice.

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